Bavarian Hunters
Bavarian Hunters stands for high-quality hunting equipment, first-class service and a deep connection with tradition, nature and home. With a diverse range of products, from premium clothing to modern accessories, the company inspires hunters and nature lovers. Bavarian Hunters combines professional expertise with a feel for the needs of its customers, creating a unique shopping experience.
THE TASK
Our task is to position Bavarian Hunters as a distinctive brand with a strong identity and clear recognition value. In addition to optimizing the analogue and digital communication channels, events such as the in-house exhibition and the International Hunting and Shooting Days at Grünau Castle were to be supported by targeted marketing measures in order to reach the target group precisely.
The challenge
The challenge was to combine the traditional values of hunting with a contemporary approach. The various measures – from social media and print products to event marketing – had to reflect the high quality of the brand as well as the relevant target group and ensure a consistent image.
Our solution
ADVERMA developed a holistic communication strategy for Bavarian Hunters: We optimized the social media channels and designed high-quality print products such as business stationery, catalogs, carrier bags and price tags. For the in-house exhibition and the International Hunting and Shooting Days, we developed tailor-made marketing measures that emphasized the authenticity of the brand and its modern approach to the hunting industry.
