EDEKA Knoll
EDEKA Knoll is a family-run, regional supermarket with several branches in the district of Pfaffenhofen a.d. Ilm. The owners place a strong focus on regional products, the best customer service and a modern shopping experience.
The task
In the past, the company was able to develop well under the large EDEKA brand umbrella. But today’s discerning consumers demand more than just good offers and high quality. The Knoll management understood this. They therefore wanted their own brand identity and a modern modern appearance under the umbrella of the national retail brand EDEKA. A job made for our creative team!
The challenge
Developing and establishing your own brand identity under the EDEKA umbrella – it takes courage. And courage leads to big goals. The values that reflect EDEKA Knoll are great: personal, fresh, regional, warm and modern. The new brand identity should therefore both fulfill these values as well as symbolize a harmonious coexistence with the EDEKA branding .
The solution
Emotion! Nothing is as individual as a personal signature. And this is exactly what we have given EDEKA Knoll. With an unmistakable logo, that embodies the company’s individual character as well as its high quality standards, proximity to customers and a love of nature and sustainable, regionally produced food. EDEKA Knoll. Regional & familiar. Your center of life.
Your center of life.
Based on this clear positioning and the lively new brand image ADVERMA has prepared numerous communication tools for the customer: a completely new website, image ads, bus advertising, indoor and campaign communication as well as numerous individual measures and advertising materials.
