Gartenidee Kuchler – beautiful emerges.
Gartenidee Kuchler specializes in the luxurious design of individual gardens and outdoor areas. The company fulfills demanding customer wishes with the highest quality and attention to detail. The brand communication surrounding the horticultural company should also meetthis requirement.
THE TASK
Gartenidee Kuchler has been realizing garden dreams since 1999 and stands for the highest quality. Our task was to completely redesign the brand communication to clearly position Gartenidee Kuchler and establish it in the competitive environment as a brand for individual and luxurious garden design. To this end, we held workshops to focus intensively on the brand essence and the development of a clear brand identity that meets Kuchler’s high quality standards and appeals to an affluent target group.
The challenge
The sharpening of the brand core and the development of the brand required a complete realignment of communication. This included the development of a new logo and the revision of all business papers and customer documents, to emphasize the high quality of Gartenidee Kuchler and to communicate both online as well as offline to communicate the competence of Gartenidee Kuchler. Our goal was to Gartenidee Kuchler as a high-quality brand with a focus on on individual solutions to the outside world.
Our solution
Our solution was a holistic approach: We developed a logo including a word/figurative mark that reflects Kuchler’s expertise in garden and pool design with the color worlds of blue, green and brown and stands for simplicity, elegance and luxury. With the website relaunch, an online presence was created that presents the content in a target group-oriented way for private customers, companies and applicants. The development of social media channels and SEO/SEA as well as our focus on dialog and direct marketing completed the omnichannel approach to brand development.
