Moosburger Hof
The Moosburger Hof is a charming hotel located in the heart of Pfaffenhofen a.d. Ilm. The hotel combines traditional style with modern elements and offers guests a unique atmosphere. With its comfortably furnished rooms and excellent service, the Moosburger Hof creates an ambience in which business travelers and holidaymakers alike feel at home.
THE TASK
Next Level. To get into the relevant set with business target groups as well as private travelers, it was our task to noticeably modernize the hotel’s appearance. The goal was also to increase awareness and create a high-quality gastronomic image. Moosburger Hof was in the right place with us. As the central point of contact for all marketing activities, we provided strategic advice, tasteful creations and exclusive implementation – digital and analog.
The challenge
A hotel is not a brand. With a great deal of sensitivity and attention to the smallest detail, we had to big goals and yet create pragmatic and appealing appealing solutions for the available budget. At the same time, the restaurateurs wanted to use their own restaurant “MoMa” and ” Brasserie” brands, the restaurateurs also wanted to set the tone in terms of communication, which should develop their supra-regional effect.
Our solution
Outstanding design that melts in the mouth. Both for the new, user-friendly website of the Moosburger Hof, as well as for the striking communication appearance of its gastronomic concepts. A passionate signature, that runs like a red thread through the entire hotel hotel and pampers its guests with all their senses. From the menu to specially created wine labels, name badges, banquet folders and unusual promotional gifts. An appearance that will be remembered for a long time – on all channels.
