Schwab Rollrasen
Schwab Rollrasen is the inventor of the term “rolled turf” and thus the innovation and market and market leader in this market. For greenkeepers, groundsmen, and landscapers and, of course, home and garden owners and garden owners, Schwab is the first port of call when it comes to laying and maintaining a perfect turf.
The task
The central anchor point in product marketing is the schwab-rollrasen.de website. ADVERMA developed the concept for the onlinepresence and is responsible for the complete implementation and ongoing support of the site. The creation of a new e-commercestore for end consumers and commercial customers and the connection of the store to the merchandise and Amazon Marketplace were an essential part of the project.
The challenge
A holistic online concept had to be put together for the large number of target groups and products. Both the B2B sector and end consumers needed to find a relevant and stable platform, that serves their often seasonal needs quickly and sympathetically.
Our solution
Content is king! We developed a website based on the requirements of a market leader, that combines meaningful information and competent service with an efficient and activating ordering process. Media-friendly and entertaining storytelling offers private customers and professionals and professionals countless tips and tricks for laying and maintaining lawns. The online store for private customers and the commercial store for garden and landscapers are intuitive and quick to use.
Further measures
The new website for Schwab Rollrasen was launched by ADVERMA with a series of onlinemeasures and serves as landing pages for several online campaigns. The comprehensive content is the perfect basis for successful content seeding in social media. We also developed and implemented a moon calendar app and various print materials for the client.
