{"id":4150,"date":"2024-01-05T09:59:07","date_gmt":"2024-01-05T07:59:07","guid":{"rendered":"https:\/\/adverma.de\/referenzen\/lowa\/"},"modified":"2025-01-08T12:43:11","modified_gmt":"2025-01-08T10:43:11","slug":"lowa","status":"publish","type":"referenzen","link":"https:\/\/adverma.de\/en\/referenzen\/lowa\/","title":{"rendered":"LOWA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4150\" class=\"elementor elementor-4150 elementor-1331\" data-elementor-post-type=\"referenzen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82fe2d e-flex e-con-boxed e-con e-parent\" data-id=\"b82fe2d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c621d4 h4 elementor-widget elementor-widget-heading\" data-id=\"6c621d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LOWA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517e49f elementor-widget elementor-widget-text-editor\" data-id=\"517e49f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"intro-text\">LOWA Sportschuhe GmbH manufactures high-quality outdoor and leisure footwear. The headquarters of the medium-sized company is located in Jetzendorf near Munich in Upper Bavaria. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6a20cf e-flex e-con-boxed e-con e-parent\" data-id=\"b6a20cf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50a3cba e-con-full e-flex e-con e-child\" data-id=\"50a3cba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e818b6 elementor-widget elementor-widget-text-editor\" data-id=\"8e818b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What began in 1923 with a small production of handmade oat shoes, developed over the years into a company with a global reputation, whose products are now sold in around 80 countries. The traditional shoemaker stands for quality and fit and is one of the leading brands in the field of mountain and outdoor footwear in Germany, Austria and Switzerland. The company has been majority-owned by the Italian Tecnica Group since 1993.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa76d5 elementor-widget elementor-widget-image\" data-id=\"2aa76d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/ADVERMA_100-Jahre-LOWA_Website.webp\" class=\"attachment-full size-full wp-image-3881\" alt=\"\" sizes=\"auto, 100vw\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36485d4 elementor-widget elementor-widget-heading\" data-id=\"36485d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The requirement<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a004788 elementor-widget elementor-widget-text-editor\" data-id=\"a004788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the lead agency, ADVERMA had the goal to stage the LOWA brand in a cross-media and impressive way and to create to create a holistic and emotional approach to the brand. Impressive brand communication should set a direction that will be remembered. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b279ab e-flex e-con-boxed e-con e-parent\" data-id=\"7b279ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6decb galery-grid-container elementor-widget elementor-widget-gallery\" data-id=\"3a6decb\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYyMCwidXJsIjoiaHR0cHM6XC9cL2FkdmVybWEuZGVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC8yMDIzX0tlcnN0aW5SeXNhdnlfR3JhaW5hdV9aNjJfNTk1MS5qcGciLCJzbGlkZXNob3ciOiIzYTZkZWNiIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/07\/2023_KerstinRysavy_Grainau_Z62_5951.jpg\" data-width=\"1200\" data-height=\"798\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc11e4 e-flex e-con-boxed e-con e-parent\" data-id=\"0fc11e4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div 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Reason enough to look back over the last 100 years and relive the company&#8217;s history. A book for this occasion must be personal, visually powerful and highly emotional. At the same time, it should be more than just a book, because it not only documents the history and development of the LOWA brand over the last 100 years, but also to tell of the experiences, technologies and enthusiasm for nature that have made LOWA what it is today.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b536d2 elementor-widget elementor-widget-heading\" data-id=\"5b536d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A book that writes history<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6163f elementor-widget elementor-widget-video\" data-id=\"ad6163f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Animation_100JahreBuch.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749d007 elementor-widget elementor-widget-heading\" data-id=\"749d007\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Our solution<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20a397 elementor-widget elementor-widget-text-editor\" data-id=\"e20a397\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the lead agency, ADVERMA coordinated the entire process from the initial conceptual approaches to implementation through to the finished product. All the threads came together to create a book with a large network of historical service providers, copywriters, photographers, graphic designers, media designers and printers, photographers, graphic designers, media designers and printers to create a book that sets an example. The 100 years of LOWA anniversary book was honored with the Red Dot Award: Brands Communication Design.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Print, Online, Events, Social-Media<\/p>\n","protected":false},"featured_media":4008,"template":"","kategorie-referenzen":[],"class_list":["post-4150","referenzen","type-referenzen","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LOWA | Adverma Markenkommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adverma.de\/en\/referenzen\/lowa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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