{"id":4197,"date":"2024-07-10T17:27:30","date_gmt":"2024-07-10T15:27:30","guid":{"rendered":"https:\/\/adverma.de\/referenzen\/kommunalunternehmen-strukturentwicklung-landkreis-pfaffenhofen-a-d-ilm-kus\/"},"modified":"2025-02-03T12:40:03","modified_gmt":"2025-02-03T10:40:03","slug":"kommunalunternehmen-strukturentwicklung-landkreis-pfaffenhofen-a-d-ilm-kus","status":"publish","type":"referenzen","link":"https:\/\/adverma.de\/en\/referenzen\/kommunalunternehmen-strukturentwicklung-landkreis-pfaffenhofen-a-d-ilm-kus\/","title":{"rendered":"Kommunalunternehmen Strukturentwicklung Landkreis Pfaffenhofen a.d.Ilm (KUS)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4197\" class=\"elementor elementor-4197 elementor-2426\" data-elementor-post-type=\"referenzen\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ad795 e-flex e-con-boxed e-con e-parent\" data-id=\"f3ad795\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d78d4ab h4 elementor-widget elementor-widget-heading\" data-id=\"d78d4ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kloster Scheyern<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248049e elementor-widget elementor-widget-text-editor\" data-id=\"248049e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"intro-text\">Promoting the economy and tourism in the region \u2013 that is the task of the Kommunalunternehmen Strukturentwicklung Landkreis Pfaffenhofen a.d.Ilm (KUS). In order to address interested parties in a contemporary way, the content, design and function of the websites are elementary for communication. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-874269e e-flex e-con-boxed e-con e-parent\" data-id=\"874269e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dbb017 e-con-full e-flex e-con e-child\" data-id=\"5dbb017\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-551350f elementor-widget elementor-widget-heading\" data-id=\"551350f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">THE TASK<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25f6ec elementor-widget elementor-widget-text-editor\" data-id=\"a25f6ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the time of the tender, the KUS website covered the areas of economic development as well as leisure, recreation and tourism. However, as the respective areas address different target groups, the economic development website should be separated from the tourism website and continue to run as an independent website under a new domain. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c4cb0a e-flex e-con-boxed e-con e-parent\" data-id=\"2c4cb0a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2da5d9 e-con-full e-flex e-con e-child\" data-id=\"d2da5d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6944ba elementor-widget elementor-widget-image\" data-id=\"d6944ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-3827\" alt=\"\" srcset=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-1-683x1024.jpg 683w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-1-200x300.jpg 200w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-1-768x1152.jpg 768w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-1.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66f271d e-con-full e-flex e-con e-child\" data-id=\"66f271d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-679e0d3 elementor-widget elementor-widget-image\" data-id=\"679e0d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-2-683x1024.jpg\" class=\"attachment-large size-large wp-image-3828\" alt=\"\" srcset=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-2-683x1024.jpg 683w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-2-200x300.jpg 200w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-2-768x1152.jpg 768w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-2.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f0417 e-con-full e-flex e-con e-child\" data-id=\"c8f0417\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea998e elementor-widget elementor-widget-image\" data-id=\"1ea998e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-3-683x1024.jpg\" class=\"attachment-large size-large wp-image-3829\" alt=\"\" srcset=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-3-683x1024.jpg 683w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-3-200x300.jpg 200w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-3-768x1152.jpg 768w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Brauereikalender-3.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d06cd e-flex e-con-boxed e-con e-parent\" data-id=\"34d06cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-529f474 e-con-full e-flex e-con e-child\" data-id=\"529f474\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0085e7d elementor-widget elementor-widget-text-editor\" data-id=\"0085e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>The challenge<\/h5>\n<p>The previous website combined content for two completely different target groups under one domain target groups \u2013 and was also set up on a common technical basis. A new content and navigation structure had to be developed for the split, so that users can quickly find their way around the new sites. A sensible concept for transferring relevant content, including search engine optimization, was also required, in order to retain Google rankings for valuable redirects.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba9784c e-con-full e-flex e-con e-parent\" data-id=\"ba9784c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f54a12 elementor-widget elementor-widget-image\" data-id=\"9f54a12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1439\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser.jpg\" class=\"attachment-full size-full wp-image-3821\" alt=\"\" srcset=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser.jpg 2560w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser-300x169.jpg 300w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser-1024x576.jpg 1024w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser-768x432.jpg 768w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser-1536x863.jpg 1536w, https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Mittelteaser-2048x1151.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f54eb2 e-flex e-con-boxed e-con e-parent\" data-id=\"4f54eb2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c7e98f e-con-full e-flex e-con e-child\" data-id=\"3c7e98f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509dd44 elementor-widget elementor-widget-text-editor\" data-id=\"509dd44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Our solution<\/h5>\n<p>The relaunch of the two new websites took place with a bang in a double pack. As a result, the content was still seamlessly accessible and users and search engines were satisfied . Adverma created a new technical basis separately for both websites, which enables separate (further) development. The customer was trained in the usability of the CMS and significantly involved in filling the website with content. This enabled both websites to go live successfully within the time and budget constraints of a relaunch.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24aef13 e-flex e-con-boxed e-con e-parent\" data-id=\"24aef13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fee31f elementor-pagination-position-inside elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"5fee31f\" data-element_type=\"widget\" data-settings=\"{&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:12,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Quer19_Anzeigen7.jpg\" alt=\"Kolsterbauerei-Scheyern_Quer19_Anzeigen7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Quer19_Anzeigen2.jpg\" alt=\"Kolsterbauerei-Scheyern_Quer19_Anzeigen2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Quer19_Anzeigen6.jpg\" alt=\"Kolsterbauerei-Scheyern_Quer19_Anzeigen6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Quer19_Anzeigen5.jpg\" alt=\"Kolsterbauerei-Scheyern_Quer19_Anzeigen5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/adverma.de\/wp-content\/uploads\/2024\/01\/Kolsterbauerei-Scheyern_Quer19_Anzeigen4.jpg\" alt=\"Kolsterbauerei-Scheyern_Quer19_Anzeigen4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online<\/p>\n","protected":false},"featured_media":5926,"template":"","kategorie-referenzen":[],"class_list":["post-4197","referenzen","type-referenzen","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kommunalunternehmen 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