MTU Aero Engines
A digital corporate magazine from Germany’s leading engine manufacturer. In the best hands with ADVERMA for many years – and constantly redefined on a daily basis.
The task
Nothing moves more than exciting content! Our job is to present the fascinating stories from the world of aviation on www.aeroreport.de perfectly. The aim is to increase the awareness and reach of MTU content both internally and externally, emotionally charge the MTU Aero Engines brand and underpin its claim to technological leadership globally. Media-friendly, entertaining and inspiring.
The challenge
How do we stage aviation content in such a way so that the user takes off with us and surfs our online magazine for as long as possible? The aim is to animate internal and external target groups around the globe and to inspire them again and again. Because the channel is designed for the long haul – not the sprint.
Storytelling Animation 3D
The solution
Multimedia storytelling! ADVERMA developed an editorial website that brings the world of aviation to life in all its facets. Gripping presentation in videos, diagrams, comparative images or augmented reality: Activating entertainment around technical details and outstanding engineering. We chose Kirby, because it meets the requirements perfectly and is as simple as it is flexible. We define the right elements for each story, which interlock perfectly. User experience that takes employees and aviation enthusiasts to new heights.
Telling exciting stories in multimedia: Adverma is always at our side – so our online magazine is constantly evolving.
Dongyun Yang, Head of Marketing Communications at MTU Aero Engines AG
